Xbox Will Have a Very Fan-Centric Approach on Game Pricing

With the new generation of consoles arriving earlier next calendar month, some companies such as Sony has officially confirmed that they will increase the price for all the AAA kickoff-party titles to $70. All the same, Microsoft hasn't clearly talked about this matter and so far, but a recent interview with the head of marketing at Xbox revealed that the company doesn't have any plans for increasing the price for its first-party games, at to the lowest degree not in the near future.

Speaking to VGC, Aaron Greenberg, head of marketing at Xbox reassured fans that gamers are the meridian priority for all the squad working at Xbox and they will try to approach everything in a fan-axial way. Greenberg believes that the video game pricing effect is a "super complex" affair at the time being. He said:

Gaming pricing is a super-circuitous matter to answer because in the old days, every game launched at one cost and that was it. Merely we launched Ori and the Will of the Wisps for $30 and Gears Tactics is a new title launching this vacation and it'south launching at $60. Country of Decay 2 launched at $40. Then there'due south not a simple answer to that except to say that Tactics we're launching at $lx

Then, he pointed out that despite the fact that a few companies take decided to sell their titles for $seventy with a 9th-gen badge on them, in that location are another well-known publishers that are going to release their side by side-gen titles for $60, such as Ubisoft, CD Projection Cherry, and Codemasters. He added:

I remember what you lot've seen across the industry with a couple of notable exceptions is that most people… Assassin'south Creed Valhalla is at $threescore for standard, Cyberpunk, Dirt five… so I'm not seeing it.

There are some exceptions of titles where you lot've seen, particularly for sports games, where they're coming out in advance of the next generation and considering they don't accept Smart Delivery, they're including the gen 9 version and charging you more than. So It'due south a piddling scrap circuitous there.

It's a dissimilar arroyo and they obviously take a right to do whatever they want with their products and pricing, but for united states nosotros've really taken a fan-axial arroyo [with pricing].

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All that said, Greenberg believes that the toll of the games won't affair anymore when you are going to get them day-i through your Xbox Game Laissez passer subscription. "I'd say starting time with Smart Delivery, but nigh importantly yous get all our games at launch in Game Pass, and then does the price of the game even matter if information technology'southward included in your Game Pass subscription?" said Greenberg.

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Mehrdad Khayyat

Mehrdad (He/Him) is a Senior Staff Author at DualShockers. He started writing most video games when he was a high-school educatee. He's probably ane of those rare Rainbow Six Siege fans that take the game installed and updated on every available platform.

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